The Brief: LG Mobile launched its first Android smartphone in 2009 and is known for its flagship G series and V series of smartphones. They were a longtime client of Laundry Service and I was brought onto the account in 2017 to help breathe new life into the brand's social channels and provide Art Direction in both a leading and supporting capacity for a large 2017 deliverable list. This content included campaigns for 2 phone launches, support in the creation of of 5o videos, and the lead for over 400 pieces of photo content to be created over the year. 

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In addition to the phone launch campaigns, we worked on an ongoing basis creating content to be posted daily to their instagram channels. This always-on approach had us publishing content daily for Facebook, Twitter, Snapchat and Instagram. I was responsible for the still content and other various cinemagraphs, boomerangs, and other "micro-video" content to be posted across their various channels. 

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At Likeable, we created a comprehensive Social Playbook complete with a competitor audit, cohesive social style guide to work with Stop & Shop existing branding, and content pillars. These pillars consisted of lifestyle content, various categories for recipe content, product specials, and seasonal holiday content.

 

Over time we achieved a lift in store visits, increased their following, and created positive sentiment among their customers. Not to mention we elevated their content to a more premium look to keep up with competitors. 

Role: Art Direction | Concept Development | Creative Strategy | Set Design | Styling 

 

Role: Creative Strategy & Research | Art Direction | Concept Development | Set Design | Prop & Food Styling | Production Coordinating 

AD: Angela Renai Comer

CW: Christina Sirabella 

OTHER CREDITS: Photo: Gillian Terry DP: James Berry, Design: Thomas Reyes

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Agency: Likeable Media